The selection of songs to choose from, ease of use, high-quality sound and a good playlist functionality were other important considerations for selecting their primary digital music subscription service. If the deals push through, however, both Amazon and Pandora are alleged to start introducing their new music streaming services in the weeks to come.
Amazon and Pandora are to launch cut-price streaming services later this month, according to a report from the New York Times.
Pandora is expected to unveil, perhaps as early as this week, an expanded version of its US$5 subscription platform, according to the report. Pandora could announce its plans this to expand its $5-per-month platform later this week, with possible features including skipping more songs or storing several hours of playlists, the newspaper said. Such a price will put Pandora’s offering in direct competition with industry incumbents.
And if there’s truth in every joke (as they say), it’s that subscription services now face the very real challenge of getting listeners en masse to start paying for streaming services like Spotify, Apple Music, Tidal, and Deezer.
However, the $5 price point may only be available to customers who own an Echo device – Amazon’s voice-activated speaker system.
The company already runs a limited catalog of on-demand music to members of its Prime program. Amazon describes it as the only unlimited on-demand streaming service with free two-day shipping.
The New York Times reported that Amazon and Pandora are close to sealing months of negotiations including new licensing terms with music publishers and record companies. In fact, Russ Crupnick, managing partner of the market research firm MusicWatch, noted that less engaged consumers may be better off saving the $10 a month and streaming music for free on YouTube or accessing a free radio service.