It comprehends “with near-human accuracy” the textual content of several thousand posts per second, in more than 20 languages, to help you call an Uber, sell used furniture, or ensure you never miss your favorite celebrity’s posts.
Facebook introduced DeepText, an advanced system built to understand the text posted or expressed by a user and accordingly tailor the experience delivered by Facebook in terms of the products and services being offered. That all depends on how you look at it. If you’re already using Facebook, you’ve been subject to tracking and algorithms for years, so you either didn’t know, haven’t cared or are simply willing to pay that price. DeepText can read a message saying “Let’s take a ride there” and, knowing that you’re talking about getting to a location, would give you the option to book a taxi from within Messenger.
Deep Text is being tested with Facebook Messenger and to generate responses to certain search queries.
The same goes for finding and surfacing the most relevant or high-quality comments (in multiple languages) among exchanges with celebrities and public figures. According to a Tech Crunch report, almost 25 percent of Facebook engineers now regularly use its internal AI platform to build features and do business but the best use is to check and find offensive photos.
The system will also be able to filter out malicious, hateful, or hurtful speech on the social network, along with photos that contravene Facebook’s policies. DeepText is also meant to detect sentiment, and entities (e.g., people, places, events), using mixed content signals like text and images, and remove spam.
The company is also investigating new deep neural network architectures, it said, such as bidirectional recurrent neural nets (BRNNs). “DeepText is used for intent detection and entity extraction to help realize that a person is not looking for a taxi when he or she says something like, ‘I just came out of the taxi, ‘ as opposed to ‘I need a ride, ‘” the company explained in a blog post.
This latest update on Facebook AI is meant to make the presentation of information more meaningful.
The idea is that the more conversations DeepText listens to, the more its understands about how humans communicate.