Facebook has agreed to pay more than 140 celebrities (including Deepak Chopra, NFL player Russell Wilson and Ramsay) and media companies (CNN, the New York Times, BuzzFeed) to use Facebook Live, the live-streaming feature the company is making big bets on.
Considering these publisher prerequisites, BuzzFeed has unsurprisingly won the largest contract, worth $3.05 million, to broadcast on Facebook Live for a 12-month period. The Information found that live content from celebrities accounts for more than 60 percent of the top 200 videos, while media companies account for only about 14 percent. Comedian Kevin Hart, celebrity chef Gordon Ramsay, wellness guru Deepak Chopra and National Football League quarterback Russell Wilson are among the celebrities that Facebook has partnered with.
“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t”, Facebook vice president Justin Osofsky told the WSJ.
Will you be watching Michael Phelps and other celebrities on Facebook Live?
“The social network’s partners vary widely”, MarketWatch notes. Facebook has signed almost 140 deals, including with CNN, the New York Times, Vox Media, Tastemade, Mashable and the Huffington Post, the Journal reported.
If we analyze all the names and media platforms agreeing to collaborate with Facebook, it could be safe to assume that the company is planning to broadcast diverse content that spans various categories. So it will be interesting to see if Facebook’s partnership with celebrities could indeed encourage more home creators to upload original content.