If payment services are integrated on the web, Apple will cater to those old house people who prefer to shop on web.
Apple Pay is simple-to-use application available on iPhone, iWatch, or iPad.
Using Apple Pay on the web, customers will be able to complete purchases with a single-touch, without entering personal details. In addition, the system utilizes strong encryption, which protects communication between devices and Apple Pay’s servers, not to mention purchases made by users are not tracked by the service.
Once again, this seems to be a move by Apple to go head-to-head with PayPal as far as payments and monetary transactions are concerned. “Apple Pay can help provide consumers with seamless purchase experiences”, said Jason Normore, director one engineering at Shopify in a statement sent to MobileSyrup.
The new Apple Pay capability will be released as part of the free, rebranded (from OS X) macOS Sierra upgrade coming sometime this fall, Craig Federighi, Apple senior vice president of software engineering, announced at the Worldwide Developer Conference held in San Francisco on Monday. When a consumer adds a credit or a debit card to Apple Pay, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the consumer’s mobile device.
Apple Pay is now available in the USA, U.K., Canada, Australia and Singapore.
“Apple Pay for the web is probably the biggest thing in e-commerce technology that I can remember, since e-commerce itself”, Kapur said in an interview ahead of the announcement. You can also stop the ability to make payments from credit and debit cards on your iPhone, iPad or Apple Watch with iCloud.
Apple Pay utilizes the Visa Token Service (VTS), a security technology that replaces cardholder information, such as account numbers and expiration dates, with a unique digital identifier (a “token”) that can be used for payment without exposing a cardholder’s more sensitive account information.
Apple Pay isn’t just expanding in use – it’s also expanding in users.
Adding Apple Pay as a checkout option will drastically simplify the multi-step process that traditionally stands between a consumer and a transaction, increasing sales and customer satisfaction on both mobile and desktop.
This move will bring Apple in direct competition with PayPal, which is well established in the online payments market.