Microsoft is working on a new offering called Dynamics 365 that will combine its current ERP and CRM cloud services into a single bundle and include applications purpose-built for specific business functions.
In the latest ambitious move by Microsoft, the company is bringing together its respective Dynamics CRM and ERP suites together into a new software-as-a-service offering called Dynamics 365.
“As a partner, I need to look long and hard at how I want to play in the Dynamics space – directly or through partnerships”, Falcon told CRN. Dynamics 365 will be deeply integrated with Office 365.
In a bid to augment its cloud services business with more flexibility on pricing and customization, Microsoft on Wednesday announced the launch of Microsoft Dynamics 365 and Microsoft AppSource, which will integrate its ERP and CRM solutions.
Microsoft AppSource will let users try out line-of-business SaaS apps from Microsoft and various partners, including exclusives like AFS Retail Execution, which is an end-to-end solution for CPG organizations to use when they visit customers.
Microsoft’s Power BI and Cortana Intelligence are also natively embedded into the platform, to provide automated support such as cross-sell recommendations for sales reps, or applying IoT data to help field service agents identify anomalies before equipment or supply-chain failures occur. For example, users can employ Cortana to help predict products or services a customer will need, the company said.
Dynamics 365 will actually be made up of separate purpose-built apps created to address specific business functions, including financials, field service, sales, operations, marketing, project service automation and customer service, designed so they can be independently deployed, but work together seamlessly as required.
“Veripark “Next Best Action” – Financial institutions can maximize the lifetime value of each customer and deliver a first-class customer-centric experience by making the right offer, at the right time, via the right channel”. More information on submitting an app for listing on the AppSource store can be found here.
Simply put, it pulls the two worlds of structured business processes and unstructured personal productivity together so business customers can “get work done”, one of the Microsoft rallying cries at least year’s Ignite conference.
Dynamics programs that customers install and run in their own data centers – ERP-focused Dynamics and Dynamics CRM – will remain separate products for now.
One partner, AvePoint Inc., is developing a system using Dynamics 365 to help cities quickly learn about and fix problems with infrastructure.
Those using Dynamics CRM or AX should have a seamless transition to Dynamics 365, according to the company.