Online surveys show Samsung’s brand loyalty not affected by Note 7 recall

Samsung Rio 2016 Olympics Summer Olympic Games

Samsung said 10 days ago that it was halting sales of the Note 7 and recalling about 2.5 million of the devices around the globe. After all, the Samsung Galaxy S7 and Samsung Galaxy S7 edge easily crushed the competition making the pair the most popular Android phones available.

Issuing a press statement, the Hong Kong-based airline said: “We strongly advise our passengers that these devices should be powered off and not connected to any power source while onboard Cathay Pacific and Dragonair flights”.

Also, he said passengers would be asked not to load their Samsung Galaxy Note 7 smartphones in their check-in baggage which are loaded in the luggage compartment.

Samsung, increasingly squeezed by Apple’s iPhone in the high-end market and Chinese rivals in the low-end segment, launched the Note 7 earlier than expected – ahead of the September 7 launch of the iPhone 7.

Over 16 trillion won ($14.3 billion) was wiped off Samsung’s market capitalization amid increased concern from investors over the potential damage that the recall could cause to the world’s largest smartphone maker by market share.

Samsung shares have plunged in value after new calls urging people to stop using its Galaxy Note 7.

Samsung has stopped sourcing Note 7 batteries from its subsidiary SDI.

“Long-term, it will cost Samsung significant marketing spending to ensure the next products can overcome this issue”.

Meanwhile, AirAsia said all guests on AirAsia and AirAsia X who carry a Samsung Galaxy Note 7 device must turn it off until disembarkation from the plane. “An overheating of the battery cell occurred when the anode-to-cathode came into contact, which is a very rare manufacturing process error”. At the same 11:33 am on the day, Samsung SDI shares were traded at 96,000 won, down 5.95 percent (6,100 won) and Samsung Electro-Mechanics down 7.17 percent.

The Galaxy Note 7 with its premium pricing and battery reputation, surely looks like a chink in Samsung’s brand Armour!

Leave a Comment