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Pinterest acquires third-party mobile keyboard maker Fleksy


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Although it’s never been the most popular third-party keyboard on either Android or iOS, Fleksy racked up a sizable user base and slew of accolades, including Apple’s Best of App Store 2012 and app of the month from Royal National Institute of Blind People. It competes with keyboards from the likes of SwiftKey, Swype, and so on.

The Fleksy app reached its widest audience when it was released for use on Android devices, letting users of both iOS and Android operating systems personalize their devices’ keyboards and increase their typing speed.

Financial terms of the deal weren’t disclosed, however, it was revealed that Eleftheriou will be joining the product engineering team of the company.

To date, the Fleksy app has already been downloaded 12 million times. Moreover, it is also reported that part of Fleksy keyboard technology will be made open source for people to work with.

Started in 2011, Fleksy’s mobile keyboard was initially designed for the blind and visually impaired.

Says Pinterest: “In our experience, it’s pretty typical with acquisitions for some members of a team to join and for others to pursue opportunities elsewhere”.

Pinterest is hoping that the Fleksy team can aid in building its visual search engine, which it calls “catalog of ideas”, through the latter’s knowledge in mobile engineering. “These technical artists have a history of developing architecturally innovative, highly optimized software”.

Eleftheriou said the Fleksy’s team will continue working on so-called intuitive content-discovery experiences for mobile devices.

A report from Digital Trends says that it seems like Pinterest “wants to expand its search and recommendation offerings a little”.

Pinterest has had a very specific acquisition strategy this year so far: it has purchased three companies, all of which have been acqui-hired.

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