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Salesforce splashes $400 million on public cloud deal with AWS


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You can’t always bring customers to your best customer-service tools, but now you can bring those tools to them thanks to a new addition announced Wednesday for Salesforce’s Service Cloud.

Services to be offered by AWS as part of the deal include Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud.

The announcement follows a report by the Wall Street Journal earlier this month that Salesforce was using AWS for infrastructure that underpins its new Internet of Things service, but there hasn’t been an official acknowledgement from either company until now.

Marc Benioff, chairman and CEO of Salesforce, said in the statement: “We are excited to expand our strategic relationship with Amazon as our preferred public cloud infrastructure provider”.

The company blog was full of praise for its new infrastructure partner, saying that AWS has “sophisticated and robust enterprise capabilities for supporting the needs of Salesforce’s growing global customer base”.

AWS already hosts several Salesforce services like Heroku, SalesforceIQ and the recently-announced IoT Cloud.

“Leading enterprises and ISVs around the world are migrating their business-critical applications to the AWS Cloud to be more agile and efficient, reduce costs, and take advantage of the security, reliability, and broad functionality we offer”, said Andy Jassy, CEO, AWS.

“We are delighted to have worked with OakNorth to adopt the AWS cloud”, comments Gavin Jackson, AWS Country Leader, Amazon Web Services UK Limited. Because Snap-ins are fully integrated with the Service Cloud Lightning Platform, agents can see an entire 360-degree view of the customer to provide a personalized service experience.

Amazon.com opened on the World Wide Web in July 1995. A customer could also use a smartphone’s front-facing camera to show the agent the problem at hand. Consider the example of a canceled flight, which most people will respond to with a hunt for information across the airline’s Website, its app, its customer service phone line, sometimes even posting complaints to social media. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”.

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